Lending Tree Home Loans And Home Loan Lenders - 1784 Words

Lending Tree portends to act as an online conciliator between individuals looking for home loans and home loan lenders. The premise is that by connecting several lenders with the client, or rather- making several lenders aware of a potential customer, that the loan with the best interest rate will rise to the top of the stack. Lending Tree claims to offer debt consolidation and to lower one s monthly interest rates. The company s advertising campaign seems to suggest that Lending Tree will act as a negotiator for the client, urging banks to compete for your business. While this is not exactly the case, using the site essentially amounts to shopping around for a better deal which, of course, is better than buying on impulse. Lending Tree Home Loans takes your information, including your financial goals, and runs a credit check. At this point the service submits this information to a number of lenders. This is meant to create the impression that banks are competing for your business , when in fact the client is only receiving basic service offers from lenders who have been made aware of her or him by Lending Tree. Many customers have had the experience of receiving offers from lenders during non-business hours within minutes of submitting their query. This is suspicious, as it seems clear that in these cases Lending Tree has acted as little more than an advertising service for the lenders. This would mean that Lending Tree s real clientele are the lending firms, who areShow MoreRelatedCommercial Loans Are Not Your Average Payday Loans1734 Words   |  7 PagesCommercial loans are not your average payday loans. People who seek commercial loans have a business plan in mind; from rental properties like condominiums or duplexes, office expansions or relocations, manufacturing facilities to a local sub or pizza place. Capital is needed and sometimes lots of it! 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