E&J Gallo Winery study case Example | Topics and Well Written Essays - 250 words

E&J Gallo Winery - vitrine Study Examplethis brand, company puts its merchandise position at stake as a producer of premium vino, small-arm discontinuance would cause substantial losses to the company. Losses will affect positiveness that is the main concern of stockholders.Since the problem is customers perception that Thunderbird as a first-end fortified ( LEF) wine, is of poor quality, a marketing strategy that calls for picture building is called for. The perception on the product that has been created is that as a low-end fortified wine is not always the best. Perception is influenced by what customers think or olfactory perception on the product except is not always correct.A perfect example of image building is changing the brands packaging so that it would look expensive. Changing the packaging would be an add-on cost to the company, but image repair-building will have its benefits in the long run. A complete advertising package should be set up on this.Advertising using endorsements of sports and movie personalities would help create a classy image of the product. Customers would feel that even it is low end fortified wine, its taste is yielding to personalities. Thunderbird, according to companys make out is easy to sell and distribute. Customers look for it when the company once tried to stop selling it. They should maintain that while it is an LEF wine, they should assure the public that their LEF wines possess the best quality that company is proud off. It is a matter of mind-setting that low priced drink is not always